Why is SEO so effective?
Filed Under (Uncategorized) by on 27-10-2009
Compared to Pay per click, SEO is a lot more effective. This is because methods such as Pay per click campaigns only have a limited budget. For example, if the budget is £3,000 a month and each time someone clicks your website on the sidebar of a search engine costs you £3, you can only get clicked 1,000 times before your budget runs out and you stop being advertised on the search engine. Then if your conversion rate from possibly 300 leads is only 5%, that’s a total of 15 sales! Your return in investment would be negative!
Search Engine Optimisation is a lot more effective and delivers a far better return on investment. This is because once your website has had optimization work done on it, it will begin to move up the rankings on google, yahoo and other search engines. This means that you are far more likely to be found by potential customers on a regular basis. SEO is however a continuous process so a long term relationship with an SEO company is important.