It’s easy to set up on the internet, but to find success is a different story altogether. Companies are setting up shop every minute, and it takes a well-designed website with the right technical methods in place to help the site find itself high on search engine services such as Google. Search Engine Optimisation (SEO) is the way to prevent a company from remaining lost.
Benefits of SEO
SEO is a process which involves the use of techniques to help raise a websites visibility on search engine sites, such as Google and Yahoo!. A range of techniques are used to help increase visibility, and there are white hat methods and black hat methods.
White hat techniques are organic techniques which follow the rules in place and help sites rise through the use of careful key word use on websites with user friendly navigation, high quality content and carefully selected link building. Results take time, but the results are long term, and an experienced online marketing company, can bring those results effectively, as it takes a lot of knowledge to utilise white hat techniques without falling into black hat practises.
Black hat techniques are the wrong way to go about trying to raise a websites online presence. Methods are similar to white hat techniques in a sense that it involves link building, key words, and content, but the methods are spam driven, providing quick results with the absence of quality. Google use bots to detect if any websites are using black hat techniques, and once they find them, they send them to the far corners of Google, never to be found through searching again.
Online Marketing with DML
DML is a leading UK online marketing company, offering SEO, pay per click (PPC) marketing, social media, web design and managed email marketing in Lancashire and throughout the rest of the UK. Solutions are tailored to each unique client, with services available for both businesses big and small, and with years of experience under the company’s belt, results are effective.